In line with our celebration of Women’s Month, we were delighted and honored to host Mimi Kalinda on our latest WomHub livestream session, speaking about the value of owning your voice, especially for us women. As many of you in our community may know, Mimi is the group CEO and co-founder of Africa Communications Media Group, a pan African public relations and communications agency based in Johannesburg. She is passionate about storytelling, leadership and shaping narratives.
Mimi captivated our live audience, sharing insight about her fascinating and far-reaching storytelling journey, the experiences and inspiration that led to starting her business and the power of impactful communication that she has harnessed in building her brand and her clients’ brands. She addressed key questions, such as this one that entrepreneurs often ask her: “do I need to separate my personal brand from my company brand?” Her response is “not when you’re first starting out”.
She goes on to say that “At some point, you will need to, in order for your business to be scalable and sustainable without you. But at the beginning, the very raison d’être of your organization is that it solves a challenge you have identified as a challenge because of who YOU are: your background, experience and the ‘baggage’ you bring into the room. Also, people buy into people first, before they buy into companies, concepts and ideas. There is power in your personal story. Lean into it!”
Watch the replay below for more valuable advice for your entrepreneurial and brand journey:
There is a wealth of insight to gain from this session, as Mimi explains some common mistakes that she sees women entrepreneurs making in relation to crafting and sharing their brand story, and how they can overcome these. She offers key tips about how to own your unique voice, what this means, and how to ‘put yourself out there’ to gain media exposure, which is such an important business skill.
We’re so grateful for our wonderful partnership with Mimi, for her contribution to a number of our WomHub programmes, and the consequent impact of her wisdom on our founders and their businesses. Watch this session and be inspired to own your voice and craft your compelling brand story. Then stay tuned for more insight and inspiration in our next livestream session on Tuesday 16 August at 19h00 (GMT+ 2), where we’ll be exploring the importance and value of the mentorship path. Simply hop on and join us on our WomHub Facebook page, LinkedIn profile or YouTube channel.